Our Mission

We strengthen and grow connections, opportunities and loyalty between student-athletes, businesses, fans.


Golden Touch is an NIL marketplace that offers fans and brands the opportunity to book athletes for video shout outs and LIVE video chats.

How it works:

Athletes can download the app, create and customize a profile, choose the services he/she wants to offer, set their own pricing, and accept or decline offers – all from their phone. It’s a flexible part-time job without adding to the rigors of being a busy student athlete.

Fans can search the web platform/mobile app for their favorite athletes and book personalized shout outs for special occasion greetings for friends or a LIVE video chat to ask recruiting questions or get training advice one-on-one in real-time.

Brands/Businesses can search the web platform/mobile app for athlete(s) and book an endorsement or contact Golden Touch for Business for expert help in creating a custom campaign with 5-500 athletes.

Collective Director

Karen Phelps is the daughter of longtime Irish basketball coaching legend Digger Phelps, and herself a mom of college athletes, Karen is a nationally known and honored humanitarian.  Deeply rooted in the ND-Saint Mary’s values of service and giving back, her work over decades for the foundation she launched has raised tens of millions for grief and mental health counseling for kids and families dealing with loss – and spotlighted in an Emmy award-winning HBO documentary.

Now Phelps is passionately invested in the success of her newest mission:  improving the lives of student athletes through the Golden Touch collective and the Golden Minds mental wellness initiative.